White Label WhatsApp Business API Platform in India — Launch Your Own WhatsApp SaaS
Your domain, your logo, your colours, your company name, your pricing. Botify's official WhatsApp Business API, SMS, Email, RCS, AI Voice, Ads and AI Agent run underneath — you own every client relationship. Every tier is white-label: Silver, Gold and Platinum from ₹4,999/month (excl. 18% GST).
- Your domain
- Logo, colours & company name
- 40–50%
- Off Botify list price, by tier
- ₹14,999
- One-time brand launch fee
- ₹4,999/mo
- Platform fee from (excl. GST)
White label WhatsApp API: your clients see your brand, not ours
These are the white-label settings configured per partner on the Botify platform — every one of them is yours to set.
Custom domain
Your clients log in on your own domain instead of login.botify.in — on every tier.
Your logo and favicon
Every page, email and PDF the platform produces carries your logo and favicon.
Your brand colours
Primary and accent colours are set per partner, so the dashboard matches your brand.
Your company name
The platform is presented under your company name — Botify is not shown to your clients.
Your support email
Help requests from your clients route to your support address, not ours.
Client workspaces
Every client gets a separate workspace under your partner account, with their own numbers, contacts and campaigns.
Your prices, your billing
You set client prices and invoice clients with your own GSTIN. Usage debits your prepaid partner wallet.
How it works
You sell communication services under your own brand at prices you decide. You buy each client account at a wholesale price (40–50% off Botify's list, by tier) and invoice your clients with your own GSTIN. Behind the scenes Botify provides the infrastructure, Meta and carrier relationships, uptime and product development. WhatsApp messages show your client's own business name, and Botify never approaches your clients — during the agreement and for 12 months after it.
White label WhatsApp marketing software with every channel and AI
The same product and roadmap as botify.in, with your name on it. Which plans and channels you can sell depends on your tier.
- WhatsApp Business API — broadcasts, templates, chatbots, team inbox, catalog and payments in chat
- DLT-compliant Bulk SMS for India
- Bulk and transactional Email
- RCS business messaging with a branded, verified sender (Gold and up)
- AI Voice Agent for inbound and outbound calls (Gold and up)
- Ads Manager — Google and Meta ads from the same dashboard (Platinum)
- AI Agent that answers, qualifies and books meetings 24/7
- No-code chatbot builder and Content Studio
- Botify Assistance (MCP) — your clients can connect ChatGPT or Claude to their workspace
- White-label dashboard, analytics and client reporting
Silver, Gold and Platinum — every tier white-label
White-label and reseller are one programme — every tier carries your brand. All prices excl. 18% GST.
| Silver | GoldMost popular | Platinum | |
|---|---|---|---|
| Best for | Starting out | Growing agency | Large network |
| Plans you can sell | Starter + Growth (WhatsApp, SMS, Email) | All plans — all 5 channels, adds RCS and AI Voice Agent | All plans + Ads Manager (all 5 channels + Google & Meta ads) |
| Admin panel (all-in-one client management) | ₹30,000 one-time | ₹30,000 one-time | Included |
| Platform fee / month | ₹4,999 | ₹9,999 | ₹24,999 |
| Active client accounts | Up to 15 | 16–50 | Unlimited |
| Discount on client plans | 40% off list | 45% off list | 50% off list |
| Brand launch fee (one-time) | ₹14,999 | ₹14,999 | ₹14,999 |
| Contract | Monthly | 12 months | 12 months |
| Opening wallet | ₹10,000 | ₹10,000 | ₹25,000 |
| Partner manager | Shared | Shared | Named + inbound leads |
- Brand launch fee (₹14,999) waived when you prepay 12 months of platform fee.
- Move up a tier any time. You move up automatically at your 16th and 51st active paying client — clients on free trial don't count.
- Move down only at contract renewal.
All prices excl. 18% GST.
What each client account costs you per month
Botify list price, and your wholesale price by tier. You charge your client whatever you decide. All prices excl. 18% GST.
| Client plan | Botify list | Silver 40% off | Gold 45% off | Platinum 50% off |
|---|---|---|---|---|
| Starter | ₹1,499 | ₹899 | ₹824 | ₹750 |
| Growth | ₹3,499 | ₹2,099 | ₹1,924 | ₹1,750 |
| Pro | ₹6,999 | Gold and up | ₹3,849 | ₹3,500 |
| Enterprise | ₹29,999 | Gold and up | ₹16,499 | ₹15,000 |
- Ads Manager on Pro and Enterprise client accounts needs Platinum.
- Annual plans: 10 months of the monthly price, at the same discount.
- You pay only for active paid clients — a client in its 7-day free trial costs you nothing.
- Rounded to the rupee. List price changes are notified 30 days ahead.
You set the price — you keep the difference
Worked examples with every client on the Growth plan, at Botify's list price (₹3,499) and at a higher price you might charge (₹4,499).
Margin per Growth client, per month
What you charge minus the wholesale price.
| You charge | Silver | Gold | Platinum |
|---|---|---|---|
| ₹3,499 | ₹1,400 | ₹1,575 | ₹1,750 |
| ₹4,499 | ₹2,400 | ₹2,575 | ₹2,750 |
Monthly profit after platform fee
Every client on Growth.
| Tier and clients | Charging ₹3,499 | Charging ₹4,499 |
|---|---|---|
| Silver, 10 clients | ₹8,997 | ₹18,997 |
| Silver, 15 clients | ₹15,995 | ₹30,995 |
| Gold, 25 clients | ₹29,365 | ₹54,365 |
| Gold, 50 clients | ₹68,728 | ₹1,18,728 |
| Platinum, 100 clients | ₹1,49,951 | ₹2,49,951 |
Before your usage markup and your own service fees. Illustrative, not a promise of income — the clients you bring and keep decide the outcome. All prices excl. 18% GST.
Usage at list, mark up to 25%
Usage is never discounted. You buy at Botify list rates from a prepaid partner wallet and may charge your clients up to 25% more. India rates, excl. 18% GST.
| Usage | You pay | Max you can charge |
|---|---|---|
| WhatsApp marketing message | ₹0.93 | ₹1.16 |
| WhatsApp utility / OTP message | ₹0.20 | ₹0.25 |
| SMS (transactional) | ₹0.14 | ₹0.17 |
| RCS message | ₹0.30 | ₹0.37 |
| Email (per 1,000) | ₹30 | ₹37.50 |
| AI voice (per minute)Gold and up | ₹5 | ₹6.25 |
Everything you could pay — and what you never pay
All prices excl. 18% GST.
Brand launch fee — ₹14,999 one-time
Same on every tier. Waived when you prepay 12 months of platform fee.
- Domain and SSL set-up
- Your logo, colours and company details
- Two training sessions for your team
- Your first 3 clients' WhatsApp onboarded
Extras
- Admin panel (all-in-one client management)
- Included on Platinum; ₹30,000 one-time on Silver and Gold
- Dedicated server (Platinum)
- ₹34,999 one-time + ₹14,999/month
- Your own Meta app
- ₹25,000 one-time
- Custom API integration
- On quote
- Branded Android app
- On quote
Never charged
- No per-client set-up fee
- Nothing for clients on free trial
- No share of your own service income
How money and support flow
Botify invoices you on the 1st
Platform fee plus every active client, billed in advance. GST is claimable as input credit.
Usage debits your wallet live
Messages and calls debit live from your prepaid partner wallet at Botify list rates.
You invoice your clients
Bill your own clients with your own GSTIN, at your own prices. A GSTIN is required to join.
Fair on timing
Clients added mid-month are prorated. An unpaid invoice gets 7 days' grace; after that new-client creation pauses — existing clients keep sending.
You — first line
Your clients come to you.
- Sales and demos
- Client onboarding
- Campaigns, templates and chatbots
- Client billing
Botify — second line
Behind you, never in front of your clients.
- Platform uptime and updates
- WhatsApp / Meta escalations
- SMS, DLT, RCS and voice routing
- Partner training (named manager on Platinum)
Five steps to go live under your brand
- 01
Apply
Share your GSTIN and client profile, then sign the partner agreement.
- 02
Get certified
Free training and a certification test for your team.
- 03
Brand set-up
Your domain, logo and colours applied to the platform.
- 04
Fund your wallet
Load the opening partner wallet that messages and calls debit from.
- 05
Go live
Botify onboards your first 3 clients' WhatsApp with you.
What you need to bring
- A client base or sales capability in your market
- A registered business with a GSTIN — required to join, and to bill your own clients
- People to handle first-line client support — sales, onboarding, campaigns and billing (we train them)
What Botify brings
- Official WhatsApp Business API provider — Meta-approved infrastructure, green-tick support, template management
- Every channel on one platform, so your clients need one vendor
- Built and supported in India — Salem-based engineering team, support in English and Tamil, GST invoicing
- AI built in, not bolted on — AI Agent, chatbot builder, Content Studio and an MCP connector
Your clients stay your clients
- Botify never approaches your clients — during the agreement and for 12 months after it.
- Your clients keep sending even if a payment is late.
- Meta, telecom and TRAI rate changes are passed on with 30 days' notice.
- Anti-spam pauses protect every number on the platform.
- Existing Botify clients move to a partner only with Botify's consent.
- WhatsApp messages show your client's own business name.
- You don't need a Meta app of your own.
Built for
- Digital and marketing agencies
- IT and software firms
- SMS and telecom resellers
- Consultants with business clients
White-label platforms for agencies, IT firms, SMS resellers and consultants
Pick your starting point — each guide explains what you sell, which tier fits and a worked margin example.
- For digital marketing agenciesAdd WhatsApp, SMS, email, AI voice and ads to your retainers under your agency brand.
- For IT & software companiesOffer WhatsApp, SMS, email, RCS and AI voice to your software customers without building a BSP stack.
- For SMS & telecom resellersTurn an SMS panel into a white-label WhatsApp + SMS + RCS platform with one prepaid wallet.
- For consultants & advisersOffer WhatsApp API, chatbots and campaigns to your business clients under your own brand.
- White-label WhatsApp Business APIRun a WhatsApp Business API platform under your brand — no Meta app or BSP status needed.
- White-label AI voice agentResell AI phone calls — inbound and outbound — under your brand on Gold and Platinum.
- White-label chatbot builderBuild and sell no-code WhatsApp chatbots and AI agents under your own brand.
- Start a WhatsApp marketing businessA step-by-step guide: business model, start-up costs, pricing, compliance and first clients.
- How to choose a white-label WhatsApp platformA buyer's checklist: wholesale vs commission, usage markup, branding, contracts and who owns the client.
Franchise, White-label / Reseller, Certified Partner or Affiliate
Four ways to earn with Botify. Same six-channel platform and AI Agent underneath — different investment, branding and payout models.
| Programme | Franchise | White-label / ResellerThis page | Certified Partner | Affiliate |
|---|---|---|---|---|
| Investment | ₹5,00,000 full suite or ₹1,00,000 per channel (excl. 18% GST) | Platform fee ₹4,999 / ₹9,999 / ₹24,999 a month (Silver / Gold / Platinum) + ₹14,999 brand launch fee; admin panel ₹30,000 one-time on Silver and Gold (excl. 18% GST) | None — training and certification are free | None |
| What you earn | 30% recurring revenue share | Your own client prices on accounts bought at 40–50% off list, plus up to 25% markup on usage | 15–20% recurring margin, plus your own service fees | 10% commission for 12 months |
| Branding | Botify brand with co-branded collateral | White-label on every tier: your domain, logo, colours and company name | Botify brand, with your Certified Partner certificate | Botify brand, your referral link |
| Territory | Exclusive district | Not territory-based | Not territory-based | Not territory-based |
| Payout | Recurring share on customer subscriptions | You invoice your clients directly; Botify invoices you on the 1st | Monthly, ₹999 minimum payout | Quarterly, ₹999 minimum payout |
| Best for | Entrepreneurs, regional agencies, business owners | Digital & marketing agencies, IT and software firms, SMS and telecom resellers, consultants | Freelancers, digital marketers, students, IT professionals | Freelancers, influencers, consultants |
| Learn more | Franchise details | You are here | Certified Partner details | Affiliate details |
All fees exclude 18% GST. Message and conversation charges (Meta WhatsApp conversation fees, SMS and voice rates) are billed from a prepaid wallet at Botify list rates. See Botify pricing for plan prices.
What could a white-label WhatsApp business earn you?
Pick a tier, how many clients you expect, their plan and the price you will charge. Illustrative only — it shows the arithmetic, not a promise of income.
Monthly profit after platform fee
₹9,001
Annual profit (× 12)
₹1,08,012
- Botify list price (Growth)
- ₹3,499
- Your wholesale cost per client (Silver, 40% off)
- ₹2,099
- Your margin per client
- ₹1,400
- Monthly margin (10 clients)
- ₹14,000
- Platform fee
- −₹4,999
- Clients needed to cover the platform fee at this price
- 4
One-time costs (not in the profit above)
Brand launch fee ₹14,999 — waived when you prepay 12 months of platform fee.
Admin panel: ₹30,000 one-time on Silver.
Opening partner wallet ₹10,000 — prepaid usage credit, not a fee.
Illustrative only — not a promise of income. Uses the published wholesale price list; excludes your usage markup (up to 25% on messages and calls) and your own service fees. All prices excl. 18% GST.
Take the full plan to your team
Everything on this page in a printable PDF you can share with partners, finance and your sales team before you apply.
- Silver, Gold and Platinum — fees, client limits, discounts and contracts
- Wholesale price of every client plan, by tier
- Worked margin and profit examples
- India usage rates and the 25% markup ceiling
- Brand launch fee, admin panel and optional extras
- Billing, support split and your partner protections
White-Label WhatsApp Platform FAQ
Branding, tiers, launch fee, pricing control, ownership, support and billing.
What does Botify's white-label WhatsApp platform include?
Your own domain, logo and favicon, brand colours, company name and support email, a separate workspace for every client, and billing you control. WhatsApp messages show your client's own business name, and you don't need a Meta app of your own. Your clients see your brand, not Botify's.
Which tiers include white-label?
All of them. Silver is ₹4,999/month for up to 15 active clients at 40% off list (Starter and Growth plans — WhatsApp, SMS, Email). Gold is ₹9,999/month for 16–50 clients at 45% off, with all plans and all 5 channels including RCS and AI Voice Agent. Platinum is ₹24,999/month for unlimited clients at 50% off, adding Ads Manager. Every tier is white-label, with a ₹14,999 one-time brand launch fee; the ₹30,000 admin panel is one-time on Silver and Gold and included on Platinum. All prices exclude 18% GST.
What does the ₹14,999 brand launch fee cover?
Domain and SSL set-up, your logo, colours and company details, two training sessions, and onboarding your first 3 clients' WhatsApp. The fee is waived if you prepay 12 months of platform fee. It excludes 18% GST.
Can I set my own prices for clients?
Yes. You buy each client account at a wholesale price (40%, 45% or 50% off Botify's list, by tier), set your own client prices and invoice clients with your own GSTIN. On usage, you buy at Botify list rates from a prepaid wallet and may mark up by up to 25%.
Who owns the customer relationship?
You do. You are your clients' first line of support and you bill them. Botify never approaches your clients during the agreement and for 12 months after it, and existing Botify clients move to a partner only with Botify's consent.
What will I pay Botify that isn't in the platform fee?
The wholesale price of each active paid client, usage from your wallet, the one-time brand launch fee, and the ₹30,000 admin panel on Silver and Gold. Optional extras: a dedicated server on Platinum (₹34,999 + ₹14,999/month), your own Meta app (₹25,000 one-time), and custom API integration or a branded Android app on quote. There is no per-client set-up fee, nothing for clients on free trial and no share of your own service income.
Who supports my clients?
You are the first line: sales, demos, onboarding, campaigns, templates, chatbots and client billing. Botify is the second line: platform uptime and updates, WhatsApp/Meta escalations, SMS, DLT, RCS and voice routing, and partner training — with a named partner manager on Platinum.
What happens if I pay late?
Your clients keep sending. Unpaid invoices get 7 days' grace; after that, creating new clients pauses until the invoice is paid.
Launch your white-label platform
Tell us about your agency or company. You will receive a personalised white-label proposal and a call from the partnerships team within 24 hours.
Talk to the partnerships team
Prefer a conversation before you apply? Message us on WhatsApp or email — we respond within 24 hours on working days.
Other ways to partner
- WhatsApp API Reseller ProgramThe same Silver, Gold and Platinum tiers, framed for reselling WhatsApp API.
- District FranchiseExclusive territory with a 30% recurring revenue share.
- All partner programmesAffiliate, API and integration partnerships too.
- How to choose a white-label WhatsApp platformA buyer's checklist: wholesale vs commission, usage markup, branding, contracts and who owns the client.
- Botify pricingThe list prices the wholesale discounts apply to.